The Husband and Wife team behind the Vodka Label, Smilov Spirits.

The story is true. Smilov Spirits the premium Australian Vodka was birthed from a dispute between a husband and wife. Mitch simply asked his wife Mary if he could venture into owning a bar. The response was a flat out - NO.


The compromise? Well, Mitch set out to implement a back up plan which was to launch a premium 100% Australian made and owned liquor brand.

One evening, using persuasive techniques, Mitch whipped up some dinner and started making Mary's favorite cocktails. After the mood was set, Mitch then pitched the idea to start a Vodka brand that was complimentary to their lifestyle. Mary responded "I'm in" and Smilov Spirits was birthed right there...No Joke. Eighteen months after the decision was made, and a ridiculous amount of work navigating a start up during a pandemic with all the lock downs, the release of the first Vodka batch was finally a reality as we launched on the 25th June 2021.


BUT.... Who are the founders and why did they venture into Vodka?


Mitch and Mary Smilovitis are passionate entrepreneurs who have been involved in the owning and operating of several companies and entreprenuerial ventures over the past decade. They have now set out on a journey to develop a beverage company aligned with their passions; to create a quality locally made product all while fueling their desire to create memorable & enjoyable celebrations centred around good food and beverages.


Being time poor as busy parents, business owners and entrepreneurs they live a very hectic lifestyle. This often contributes to the lack of time and energy to go to bars and restaurants, this fueled the idea to create a premium vodka to be able to complement their at home consumption lifestyle around dinner parties, date nights and the New York loft feel right in their lounge room. A product that aligned with their values around ethically sourced local ingredients and by supporting local business by keeping the whole supply chain within Australia.


Affordability of a premium craft vodka was also very important especially for quality conscious consumers. Mitch and Mary are also very health and wellness conscious, and it was important to have a neutral low calorie, no carb, no sugar spirit so it can be complementary to their lifestyle.


"The drinking occasion is a unique milestone in our home and life, we are young millennials and enjoy the weekend often celebrating the challenges of the week, surviving another week as parents, running multiple business, and running a household, enough said! We enjoy the downtime over a drink to reflect, celebrate and make a conscious effort to spend that quality time together as a couple and have a good yarn. The drinking occasion has changed significantly, partly due to covid, from going out regularly to wanting to now enjoy the experiences in the comfort of our own home, usually around wild cooking experiences, soft background music and experimental cocktail occasions."

Mary Smilovitis


🛒 If you want to try what a premium smooth Australian Vodka tastes like click BUY NOW below and give it a shot...or two.


🚢 FREE SHIPPING on order over $100.


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